Globalized Sri Lankan Consumer...

Globalized Sri Lankan Consumer...

                             

              Sri Lanka, the natures treasure chest is the home to one of the oldest civilizations in the world. Sri Lanka’s written history exceeds 2550 years. Its pre-history consist of planned cities, magnificent palaces, and expansive man made reservoirs, stunning temples and monasteries, green gardens, hard to believe monuments and works of art are characteristic of the rich and jubilant lives the celebrated monarchy of Sri Lanka lived. With the end of the three decade long war Sri Lanka is seeing a sudden burst in infrastructure development and a new Sri Lanka is rising. Today post-war Sri Lanka is seeing a rapid and wide spread infrastructure development within rural and urban areas as never seen in the country before.

                The improved connectivity enabled by road development, particularly rural roads, generates significant economic and social returns. It is having a transformative impact on the lives of people around the country. The completion of the highway network (commencing with the Southern Highway, Katunayake Expressway and Colombo Ring Road) will bring about significant cost-savings that will boost the competitiveness of the economy.

                       The rural electrification program has now extended power to 91% of the country’s households. It is bringing considerable benefits, particularly to poor and vulnerable households (not least through the improved environment for children’s studies). The completion of the much delayed Norochcholai coal power station has helped to avoid power cuts or recourse to hiring exceedingly expensive barges for thermal generation.

           The history of the incipient economic activities of Sri Lanka can be traced back to even up to the pre-historic age. Several Eco facts reported from different location by the archaeologists are the main sources of information of those activities.

              For instance, the Mollusca shells with marine origin found from Kithulgala, in the wet lowland area can be regarded as one of a media of exchange or otherwise someone may have determinedly transported them across to two different echo zones. Most probably this would have been a primitive way of transaction between the Mesolithic communities at that time (Deraniyagala 1990). In the same manner, several molluscan shells of wetland origin has been reported from a site called Aligala in the Dry zone.

                                             But at currently Sri Lankan consumer become very fastly to a global consumer. Now a day’s online purchase is very popular method in Sri Lankan market. They advertise through, online, mobile, internet, Web Banner like digital Medias.

The vendors can reach customers by them. E-marketing, Social media marketing, and Online selling have very important position in the Sri Lankan market context. www.ebay.com, www.amazon.com, www.anything.lk, www.ikman.lk are most popular web site in Srilanka for E Business. The Srilankan Consumer when engage with this commercial sites for finish their transaction they automatically become a global consumer. It is very important to grow productivity and efficiency of the market. The people doesn’t need go to market and vendors doesn’t need physical space for maintain selling activity and they doesn’t need maintain huge stock in their stores. Therefore reduce cost of selling of vendors and customer can purchase good at the very reasonable prices.  It can be a reason for increase productivity of market place of Sri Lanka.

                                             Currently we can see most of the Sri Lankan Organizations launch their promotion and advertising campaign through Social media and online media like mobile devices and tablets.

The reason for this in the present most of people don’t aware with TV, Newspapers, Radio like traditional Medias. They haven’t enough time to waste in front of TV or Radio. But they most of time online because their day to day work life join with internet and computers. Therefore while they work they can watch and pay attention to the Digital media advertising like social media promotion. It was a main reason to popular digital media advertising. Mainly organizations use launch their advertising campaign through Face Book, Twitter, Google Plus, Skype, Link in, Vimeo, Flicker, You tube, Reddit, Meetup, Digg, what’s  app and etc.