Globalized Sri Lankan Consumer...
The improved connectivity enabled by road development,
particularly rural roads, generates significant economic and social returns. It
is having a transformative impact on the lives of people around the country.
The completion of the highway network (commencing with the Southern Highway,
Katunayake Expressway and Colombo Ring Road) will bring about significant
cost-savings that will boost the competitiveness of the economy.
The rural
electrification program has now extended power to 91% of the country’s
households. It is bringing considerable benefits, particularly to poor and
vulnerable households (not least through the improved environment for
children’s studies). The completion of the much delayed Norochcholai coal power
station has helped to avoid power cuts or recourse to hiring exceedingly
expensive barges for thermal generation.
The
history of the incipient economic activities of Sri Lanka can be traced back to
even up to the pre-historic age. Several Eco facts reported from different
location by the archaeologists are the main sources of information of those
activities.
For instance, the Mollusca shells with marine origin found from
Kithulgala, in the wet lowland area can be regarded as one of a media of
exchange or otherwise someone may have determinedly transported them across to
two different echo zones. Most probably this would have been a primitive way of
transaction between the Mesolithic communities at that time (Deraniyagala
1990). In the same manner, several molluscan shells of wetland origin has been
reported from a site called Aligala in the Dry zone.
But
at currently Sri Lankan consumer become very fastly to a global consumer. Now a
day’s online purchase is very popular method in Sri Lankan market. They
advertise through, online, mobile, internet, Web Banner like digital Medias.
The vendors can reach customers by them. E-marketing, Social media marketing, and
Online selling have very important position in the Sri Lankan market context. www.ebay.com,
www.amazon.com, www.anything.lk, www.ikman.lk are most popular web site in Srilanka for E Business. The
Srilankan Consumer when engage with this commercial sites for finish their transaction
they automatically become a global consumer. It is very important to grow
productivity and efficiency of the market. The people doesn’t need go to market
and vendors doesn’t need physical space for maintain selling activity and they doesn’t
need maintain huge stock in their stores. Therefore reduce cost of selling of
vendors and customer can purchase good at the very reasonable prices. It can be a reason for increase productivity
of market place of Sri Lanka.
Currently we can see most of the Sri Lankan Organizations
launch their promotion and advertising campaign through Social media and online
media like mobile devices and tablets.
The reason for this in the present most
of people don’t aware with TV, Newspapers, Radio like traditional Medias. They haven’t
enough time to waste in front of TV or Radio. But they most of time online
because their day to day work life join with internet and computers. Therefore
while they work they can watch and pay attention to the Digital media
advertising like social media promotion. It was a main reason to popular digital
media advertising. Mainly organizations use launch their advertising campaign through
Face Book, Twitter, Google Plus, Skype, Link in, Vimeo, Flicker, You tube,
Reddit, Meetup, Digg, what’s app and etc.
