How to target a Niche audience with Facebook advertising 

                      The Facebook is now become as a major social need in the World. They have more than 10 million users. Therefore People use Facebook for many different different purposes than adding friends and chatting with friends. As result of that now marketers also become for promote their Brand and Products via Facebook. It became a huge marketing trend of modern marketing field. Marketer can reach lot of markets, niche markets, Building Awareness through the Facebook under the low cost. 

                                      The low cost is major dimension in Facebook Advertising. The marketers can log in to face book and then they can create easily their fan page for their organization very freely without any cost. Therefore many organization use face book for target their different different markets. The marketers can target not only all huge market in Facebook. They can target niche market also through Facebook Advertising.  

                 Niche market is a very special kind of market segment that marketers are normally using for special type of products. As i mentioned earlier there are different types of people are using Facebook. as an example education levels, age levels, different types of geographical locations etc..
                         When we focus the Facebook advertising it is also another important element to tackle the target customers in the niche market. The advertisement can be used in the level of the interest of the target customers.currently it shown in  our right side  of the Facebook page. Therefore Facebook advertising is become one of the emerging trends in the dynamic marketing field. considering with niche market it is vital important to use as a promotional tool. We can customize the people who need to watch these advertisements according to the features or qualities that the user have.

                       After considering these factors I can tell Facebook Advertising is better to reach Niche market not only well establish large companies small and large medium scale Organization also Because Face Book is given same platform for all under the same cost.

Thank You.......

How Organization can use PPC Advertisement on Google.

               

                                           The Google is most famous number one search Engine in the world. The most people use for search their required information through Google. The Google is multi service Search Engine. They have Gmail the kind of Email solution, and they have Google plus it is kind of Social Network with modern features and they have Blogger service, Video Calling like vast category of Web base Service. Therefore Google can win huge market in the internet Search Engine Market. Because of that by advertising in Google organizations can reach and capture market as effectively under the considerable cost.

                   The PPC is (Pay per Click) or Paid Advertising. It simply means that the advertiser or the client should pay an agreed amount to the publisher (mainly a website owner) based on the clicks/views of the advertisement. Basically, the advertiser should be able to create an effective advertisement to be appeared on webpages based on the keyword research. Google Adwords is one such tool that allows you to do an effective keyword research plus create advertisements. Search marketing is now has a growing trend in developing countries and many business organizations could get the benefit out of it.

v you Can create an Adword account by clicking the following link http://www.google.com/adwords/

Google's AdWords Keyword tool is a common starting point for SEO keyword research.It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms.

                                   Basically online business owners could get a lot out PPC advertisements. One of the major advantages of pay per click advertising is that you don’t have to make any changes in your web pages just to rank high on the search engines. 

                Another advantage of pay per click advertising is that the process you will have to go through is so simple. As I mentioned the important steps above, any organization could reap the harvest soon from their businesses. And you will just have to pay a fee and instantly your advertisements are up and running.

Finally I can conclude that when considering Advantage of PPC , The PPC is truly a good strategy to reach your genuine customers but it takes experience and time to be successful.

   

Thank you…………

My Thought  towards Web base Lecture………

                                I had my first experience on web base lecture on last Wednesday at my university premises. It was about Search Engine Optimization (SEO) lecture under the digital marketing subject. One of best professional in SEO who live in Australia deliver two hour lecture throughout internet by using some kind of adobe soft ware to Our University. we was university of Sri Jayewardenepura in Srilanka. It was welcome to our university web base lecture and my first ever experience on web base lecture. Therefore after the lecture I feel most of the things as a student that was experienced. Some are positive and some are negative. Firstly shall I talk about my positive feelings towards web base lecture.

                          We can reach global knowledge as well by using web base lecture. It means we can get ideas and share experiences from resource persons who are live in all over the World. Therefore we can reach global knowledge and we become a globalize Graduate. It may be big advantage for us when we going to job market. Other thing is its cost effective method to deliver the lectures. If lecturers have to come in to the university it makes time wastage and resource wastage also. Because of this method lecturers can deliver their lecture from convenience place as their wish. I see web base lecture has some attractiveness of student also. But I can’t tell exactly because it was first experience of web base lecture to most of student. That’s all about my positive feelings on web base lecture.

                Not only positive feelings I feel some negative ideas also on web base lecture. I feel it’s a death lecture. No any live situation within the two hour. Someone on the screen and he just speak and speak. Therefore I feel very uncomfortable for sit over the two hours. We didn't feel it is a lecture. I feel it’s a like watch move or video clip. Because of that very difficult to store in the my mind. It is a huge disadvantage for the student. But according to my thought reasons for these negative feelings is we unfamiliar with web base lecture. When we familiar with like web base lecture it may be become a best way of the delivering lecture.  We have to participate series of web base lecture to familiar with them.   

Website Usability Checklist of Gossip Lanka News.lk Website………..

Nowadays due to complicated busy life styles most people’s search information and latest news through websites, hence giving a good first impression on your site is crucial. What makes a great website? There are many ways to measure the effectiveness and quality of a website. I selected www.gossiplankanews.lk to check usability since it is a most popular website in srilanka among news seekers and general public. To analyze the user friendliness of particular website is the main objective of this measurement. This will be done by using four sub topics; Accessibility, Identity, Navigation, and Content. Let’s check these dimensions through http://www. gossiplankanews.com.

Accessibility

v Site load‐time is reasonable - It is fairly okay when comparing other news sites. Just within 60 seconds time whole site is loaded and save any waiting time. However I found that when comparing other websites gossip lanka home page take time to load mainly due to the large number of animations and images of their advertisements.

v Adequate text to background contrast - It is very much available. The site had a good (Blue& white) contrast between letters & background. Therefore everything is noticeable.

v Font size and spacing is easy to read – In this site font size and spacing are ok. They had large font size and they also had Sinhala font also. It is very friendly for local users.  

v Flash & add-ons are used sparingly - This aspect also satisfactory in this website and it is also busy website at most of the time. The site does not distracting the viewer. The website provides some direct links to their official social media pages also

v Images have appropriate ALT tags - This criterion is very satisfied in this site. When moved over an image they give a description about the image.

v Site has custom not found/404 page - This site has contains a custom not found page.

Identity

v Web site name is prominently placed - There is no specific logo to the website they just use their name as a site logo with a different font style and with white blue color in dark blue background. It is at the left top corner of their website.

v  Tagline Makes Company’s purpose clear- There is best tagline in the website. it can be seen as a strength of the site.

v Home‐page is digestible in 5 seconds- By just looking at the website it gives some ideas to the viewers because there are colorful images and relevant tabs grab the viewer’s attention. We just want to spend less than 5 seconds time to go through the website main page. 

v Clear path to company information - It has a clear path to website information under separate links and information about news provide in very creative manner. 

v Clear path to contact information - We can’t see they have give map to their location, telephone number. But they have provide link to add more news to the web site.

Navigation

v Main navigation is easily identifiable- Main navigation is easily identifiable as the image shows gossip lanka.com  has clear navigations at the top of the page and middle which is easy to find and read.

v Navigation labels are clear & concise- Navigation labels are clear & concise as they are in English letters or Sinhala letters with a blue background.

v Number of buttons/links is reasonable -Number of buttons/links is reasonable as they have different shapes of buttons since they are providing diversify service. Each of those paths takes viewers to the relevant place and provides more information.

v Company logo is linked to home‐page -Company logo is linked to home‐page as when we click logo it’s automatically take us to the home page.

v Links are consistent & easy to identify -Links are consistent & easy to identify as they show every links with images.

v Site search is easy to access- Site search is easy to access as I mention above there is no search button in this website.

Content

v Major headings are clear & descriptive -Major headings are clear & descriptive.   With images headings are very clearly viewers easily can find what they want to find. Headings are placed in different color background the purpose of clutch their attention.

v Critical content is above the “fold”- Since they are working in different sectors.  They unable to present critical content above the fold. Home page just shows only paths and most important information only.

v Styles and colors - Styles and colors are consistent as the different font sizes, colors and shapes use throughout the website.

v Emphasis (bold, etc.) is used sparingly - Emphasis (bold, etc.) is used well as everything is in bold but most of headings are in color dark red.

v Adds and pop-ups are unobtrusive - There are so many adds and pop-ups, which indicates they give serious attention to them.

v Main copy is concise & explanatory- The main page of the site consists of all the important, latest information for the viewer.

v URLs are meaningful & user‐friendly: The URLs given, direct the viewer to the other websites mentioned without any problems. Meaning also ok because they provide most behind screen news.

v HTML page titles are explanatory-A clear HTML is given to all the pages loaded.

Finally my conclusion is this website is effective and therefore provides competitive advantage over competitors.

Globalized Sri Lankan Consumer...

Globalized Sri Lankan Consumer...

                             

              Sri Lanka, the natures treasure chest is the home to one of the oldest civilizations in the world. Sri Lanka’s written history exceeds 2550 years. Its pre-history consist of planned cities, magnificent palaces, and expansive man made reservoirs, stunning temples and monasteries, green gardens, hard to believe monuments and works of art are characteristic of the rich and jubilant lives the celebrated monarchy of Sri Lanka lived. With the end of the three decade long war Sri Lanka is seeing a sudden burst in infrastructure development and a new Sri Lanka is rising. Today post-war Sri Lanka is seeing a rapid and wide spread infrastructure development within rural and urban areas as never seen in the country before.

                The improved connectivity enabled by road development, particularly rural roads, generates significant economic and social returns. It is having a transformative impact on the lives of people around the country. The completion of the highway network (commencing with the Southern Highway, Katunayake Expressway and Colombo Ring Road) will bring about significant cost-savings that will boost the competitiveness of the economy.

                       The rural electrification program has now extended power to 91% of the country’s households. It is bringing considerable benefits, particularly to poor and vulnerable households (not least through the improved environment for children’s studies). The completion of the much delayed Norochcholai coal power station has helped to avoid power cuts or recourse to hiring exceedingly expensive barges for thermal generation.

           The history of the incipient economic activities of Sri Lanka can be traced back to even up to the pre-historic age. Several Eco facts reported from different location by the archaeologists are the main sources of information of those activities.

              For instance, the Mollusca shells with marine origin found from Kithulgala, in the wet lowland area can be regarded as one of a media of exchange or otherwise someone may have determinedly transported them across to two different echo zones. Most probably this would have been a primitive way of transaction between the Mesolithic communities at that time (Deraniyagala 1990). In the same manner, several molluscan shells of wetland origin has been reported from a site called Aligala in the Dry zone.

                                             But at currently Sri Lankan consumer become very fastly to a global consumer. Now a day’s online purchase is very popular method in Sri Lankan market. They advertise through, online, mobile, internet, Web Banner like digital Medias.

The vendors can reach customers by them. E-marketing, Social media marketing, and Online selling have very important position in the Sri Lankan market context. www.ebay.com, www.amazon.com, www.anything.lk, www.ikman.lk are most popular web site in Srilanka for E Business. The Srilankan Consumer when engage with this commercial sites for finish their transaction they automatically become a global consumer. It is very important to grow productivity and efficiency of the market. The people doesn’t need go to market and vendors doesn’t need physical space for maintain selling activity and they doesn’t need maintain huge stock in their stores. Therefore reduce cost of selling of vendors and customer can purchase good at the very reasonable prices.  It can be a reason for increase productivity of market place of Sri Lanka.

                                             Currently we can see most of the Sri Lankan Organizations launch their promotion and advertising campaign through Social media and online media like mobile devices and tablets.

The reason for this in the present most of people don’t aware with TV, Newspapers, Radio like traditional Medias. They haven’t enough time to waste in front of TV or Radio. But they most of time online because their day to day work life join with internet and computers. Therefore while they work they can watch and pay attention to the Digital media advertising like social media promotion. It was a main reason to popular digital media advertising. Mainly organizations use launch their advertising campaign through Face Book, Twitter, Google Plus, Skype, Link in, Vimeo, Flicker, You tube, Reddit, Meetup, Digg, what’s  app and etc.